I heard about BookBub promotions through Michael R. Hick’s blog (via Goodreads), where he shared his (accidental) experience with BookBub. I did some research and it sounded like a really great service. I signed up for their emails to see what the service was like, and was impressed. Every day I received an email with [...]
Self-Publishing Series: Value of Paid Ads
Posted on January 13, 2012 · Leave a Comment
Paid ads will only ever go so far to sell books. Those full-page ads in the New York Times that famous authors get? Tens of thousands of dollars a pop, and they do more to stroke the authors’ egos than they do to sell books. Word of mouth is your most valuable mode of advertising. [...]
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